Privacy Policy
Effective Date: October 17, 2025
Introduction and Overview
Welcome to RVA Online Ventures LLC's ("RVA Online Ventures," "James River Flooring," "us," "we," or "our") website. This Privacy Policy applies to your use of our website (www.JamesRiverFlooring.com) and any other information we collect online (together, the "Service").
James River Flooring operates as a lead generation and affiliate marketing service that connects consumers seeking flooring services with local flooring companies in the Richmond, Virginia metro area. When you submit a consultation request through our Service, we match you with an appropriate local flooring company based on your needs.
Please read our Privacy Policy and Terms of Use carefully before using the Service. By using the Service or otherwise providing Personal Information to us, you agree to the Service's Terms of Use and consent to our data collection, use, and disclosure practices, as described in this Privacy Policy. If you do not agree, please discontinue use of the Service.
Contents
- Personal Information We Collect and Why We Collect It
- How We Collect Personal Information
- How We Share Personal Information
- Your Choices About Tracking and Communications from Us
- Security
- Age Restrictions
- State Privacy Notice
- Changes to This Policy
- How to Contact Us
Personal Information We Collect and Why We Collect It
"Personal Information" is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. Personal Information does not include information that is publicly available, de-identified, or aggregated.
The chart below summarizes the types of Personal Information we collect and why we collect it:
Category of Personal Information: Contact Information
What We Collect:
- Name
- Email address
- Phone number
Purpose(s) for Collection:
- To process your consultation requests
- To match you with an appropriate local flooring company
- To share your information with the matched flooring company
- To communicate with you about your consultation request
- To contact you if we need additional information or clarification
Category of Personal Information: Flooring Project Information
What We Collect:
- Details about your flooring needs
- Project specifications and preferences
- Information about the type of flooring services you're seeking
Purpose(s) for Collection:
- To match you with the most appropriate local flooring company for your needs
- To provide the flooring company with relevant information about your project
- To improve our matching services
Category of Personal Information: Internet or Other Electronic Network Activity Information
What We Collect:
- IP address
- Browser type and language
- Operating system
- Website access time and duration of visit
- Pages viewed on our website
- Referring website address
Purpose(s) for Collection:
- To facilitate and improve your website experience
- To analyze how visitors use the Service
- To improve the Service and our matching process
- To detect and prevent fraud
Category of Personal Information: Geolocation Data
What We Collect:
- General location information based on your IP address or information you provide
Purpose(s) for Collection:
- To verify you are located in the Richmond, Virginia metro area
- To match you with appropriate local flooring companies in your area
How We Collect Personal Information
We collect your Personal Information through various means, including when you directly provide it to us and automatically through your use of the Service.
Information You Provide
We collect Personal Information about you directly when you:
- Submit a consultation request form through our website
- Provide information about your flooring needs
- Communicate with us via email or phone
- Interact with our customer support
Information Collected Automatically
We use Google Analytics to automatically collect certain information about you when you access or use the Service, including your IP address, device identifier, browser type, and operating system; information about your use of the Service; the domain name of the website that allowed you to navigate to the Service; the length of time spent on the Service; the pages you looked at on the Service; and the address (or "URL") of the websites you visited before and after visiting the Service.
Google Analytics: We use Google Analytics to help us understand how our website is used, see what services most interest visitors, and determine how best to improve our Service. Google Analytics uses cookies to collect information about how you use the Service. Personal Information collected by Google Analytics (such as your IP address) may be transmitted to and stored on servers in the U.S. or elsewhere.
We use cookies and similar tracking technologies as follows:
- Where necessary to run our website
- To optimize the functionality of our website
- For analytics purposes to help us understand how our website is used
- To improve our matching services
How We Share Personal Information
Sharing with Local Flooring Companies
This is the primary way we share your information. When you submit a consultation request through our Service, we share your Personal Information (including your name, email, phone number, and flooring project details) with one local flooring company that we determine is the best match for your needs. We do not share your information with multiple companies.
Once we connect you with a flooring company, all future communications regarding your flooring project will come directly from that flooring company, not from us. The flooring company will use your information to contact you, provide consultation services, and potentially provide flooring services to you.
Important: We receive a commission if you ultimately purchase or receive services from the flooring company we connect you with. However, we do not sell your Personal Information for monetary value to data brokers or other third parties.
Other Sharing
We may also share your Personal Information:
- With service providers: We may share information with vendors and consultants who help us operate our business and the Service, including website hosting providers, analytics providers, and customer support services.
- For legal purposes: To comply with any legal process; as required by law, regulation, or court order; to respond to requests from law enforcement; to enforce our terms and conditions; to protect our operations and our rights, privacy, safety, or property, and/or that of you or others.
- Business transfers: With parties in connection with or during negotiations of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock.
Your Choices About Tracking and Communications From Us
Cookies and Analytics
You may opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on.
Cookies may generally be disabled or removed by tools available as part of most commercial browsers. Please review your browser's Help menu for instructions. Please note that if you disable all cookies, some features of the Service may not function properly.
Email, Phone, and Text Communications
Opting In: We will only contact you via email, phone, or text message if you have opted in by submitting a consultation request form through our Service.
Opting Out: If you no longer wish to receive communications from us:
- For email: You may unsubscribe by clicking the "unsubscribe" link in any email we send, or by contacting us at Team@JamesRiverFlooring.com
- For phone calls: You may request to be placed on our "Do Not Call" list by contacting us at Team@JamesRiverFlooring.com
- For text messages: You may opt out by replying "STOP" to any text message, or by contacting us at Team@JamesRiverFlooring.com
Important: Please note that once we connect you with a local flooring company, any future communications will come from that company, not from us. To opt out of communications from the flooring company, you will need to contact them directly.
Security
We take commercially reasonable measures to protect Personal Information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the Internet and electronic storage are not completely secure, and we cannot guarantee the security of your Personal Information.
Age Restrictions
The Service is not directed at persons under eighteen (18) years of age. We do not knowingly collect information from individuals under eighteen (18) years of age through the Service. If we become aware that we have received Personal Information from a person under eighteen (18) years of age, we will delete it in accordance with applicable law.
State Privacy Notice
This Section provides additional information for residents of states with comprehensive privacy laws, including the California Consumer Privacy Act ("CCPA") and the Virginia Consumer Data Protection Act ("VCDPA").
Information Sharing and Sales
We do not sell your Personal Information to data brokers or other third parties for monetary value. However, when you submit a consultation request, we share your information with one local flooring company that we match to your needs. We receive a commission if you ultimately purchase services from that company. Under some state privacy laws, this type of sharing may be considered a "sale" of personal information.
We do not knowingly share the Personal Information of individuals under eighteen (18) years of age.
Your Privacy Rights
If you are a resident of certain states, you may have the right to:
Right to Know and Access: You may request to know what Personal Information we have collected about you and to access that information.
Right to Delete: You may request that we delete your Personal Information, subject to certain exceptions.
Right to Correct: You may request that we correct inaccuracies in your Personal Information.
Right to Opt Out: You may opt out of the sharing of your Personal Information with local flooring companies. However, please note that if you opt out, we will be unable to provide you with our lead generation services.
Right to Data Portability: You may request a copy of your Personal Information in a portable format.
Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
How to Exercise Your Rights
To exercise any of these rights, please contact us at Team@JamesRiverFlooring.com with "Privacy Rights Request" in the subject line. We may need to verify your identity before processing your request.
Data Retention
We retain your Personal Information for seven (7) years after connecting you with a local flooring company, in accordance with general business record-keeping best practices. We may retain information longer if required by law or to protect our legal rights.
Changes to This Policy
We may change our Privacy Policy from time to time, as indicated by the Effective Date at the beginning of the Privacy Policy. If we make material changes to this Privacy Policy, we will notify you through appropriate channels, such as email or a website banner. Your continued use of the Service after such changes constitutes your acceptance of the revised Privacy Policy.
How to Contact Us
If you have any questions about this Privacy Policy, you may contact us at:
Email: Team@JamesRiverFlooring.com
Subject Line: Attention: Privacy Policy
RVA Online Ventures LLC DBA James River Flooring
Richmond, VA